By Our Reporter
Mineral Water Company Rwenzori and Pharmaceutical Company Panadol have been voted Uganda’s leading Superbrands. The results were determined through a comprehensive survey taken by marketing experts and over 1000 Ugandan consumers based in Kampala, Mbarara and Jinja. The process was managed by the London based company ‘The Centre for Brand Analysis’ specifically for the Superbrands program.
Illustrating the increased consistency of the leading brands in the region, 9 brands maintained their presence among the top 20 leading brands as was the previous year. New entries into the Top 20 include Bata, Airtel Money, Shell, Royco Mchuzi Mix and Daily Monitor among others.
Blueband and Total have both entered the top 20, with the former moving up four places to 16th and the latter moving up a more significant nine places to 8th. In general, there has been an increase of brands in the top 20 from a variety of categories including finance, automotive, households and food & beverages.
Brands that dropped out of the top 20 were carbonated soft drink’s maker, Coca-Cola, supermarket chain Nakumatt, mobile phone maker Nokia and milk brand Fresha.
Stephen Cheliotis, CEO of The Centre for Brand Analysis highlighted said, “We continue to see reduced volatility in the Ugandan market, with an increasing number of new brands entering the top 20 of the Ugandan brand elite. These top brands are once again led by the impressive Rwenzori brand while Panadol moved up six places to second. There was however a big dip in the performance of some brands. The top 20 overall is a balanced blend of global brands, such as Blueband and Total and local brands, such as Sadolin Paints and Makerere University.”
Nyambura is a senior journalist based in Kampala